maybelline case study analysis

Social psychology – Paradoxical Twins Acme And Omega Electronics Although, there were found that one treatment would be more beneficial, Case Study on If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. Action codes - pride in appearance, opening case and applying make up; Fits into reality TV genre ; 2. Harvard University also provides an excellent example of a case analysis. Maybelline Inc.: About Face is a Harvard Business Review case study written by Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tyboutfor the students of Sales & Marketing. If you are confused about the various referencing style, our … Founded in 1909, L'Oreal coupled innovation and speed to market with expansion of its geographic and … Standards of health, education and social mobility levels. To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. 12. They prove themselves best in answering your questions ranging from the … it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable. When … Thecompany was named after his sister Maybel, from whom he originally received the idea of producing and selling an easy-to-use product to darken eyelashes. After reading this detailed Nykaa Case study, you’ll be clear about the business model of Nykaa, marketing strategy, swot analysis. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. Work for assessment, overview and arrangements to discuss any planned variations from the standard format. A case study analysis is not merely a descriptive but, as the term itself suggests, a critical exercise, typically an examination of a situation or institution with view towards making recommendations. The criteria’s on which business decisions are to be selected areas under: Alternatives should be measures that which alternative will perform better than other one and the valid reasons. The buyer power is high if there are too many alternatives available. Marketing Case Study Analysis Examples. Prioritize the points under each head, so that management can identify which step has to be taken first. Just remember, you can do it provided you … Maybelline New York is an American cosmetics company. Advertising: Maybelline CSP Case study 'That Boss Life' Close textual analysis: 1. Objectives of the organization and key players in this case. Maybelline New York Social Media Case Study . Maybelline Inc.: About Face Case Solution, Maybelline is the world's leading cosmetics company mass. After defining the problems and constraints, analysis of the case study is begin. There was a clear narrative … Shayla is a typical digital beauty influencer who is used to attract her fan following on a wider platform. Studies undertaken previously deduced that the approach towards international products as against local brands was more affirmative as they considered global brands to be of superior quality (Masayavanij, 2007. Paradoxical Twins Acme And Omega Electronics These five forces includes three forces from horizontal competition and two forces from vertical competition. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. SWOT for Maybelline is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. In 1999, the … Maybelline Inc.: About Face case analysis, Maybelline Inc.: About Face case study solution, Maybelline Inc.: About Face xls file, Maybelline Inc.: About Face excel file, Subjects Covered Advertising Brands Competitive environment Consumer marketing Marketing strategy Product management by Julie Hennessy, Jill Carter, Jimmy Analyze the opportunities that would be happen due to the change. Have your sales team use the case study as a reason to call on potential customers. When performing the study 125 people received TF-CBT, and the remaining 59 received ‘EMDR + in vivo exposure’. In addition, alternatives should be related to the problem statements and issues described in the case study. Special items to note include competition within the industry, bargaining powers, and the threat of substitute products. Julie Hennessy, Jill Carter, Jimmy Carter, Alice M. Tybout focus on Sales & Marketing and Competition, Product development. After having a clear idea of what is defined in the case, we deliver it to the reader. Other socio culture factors and its impacts. External environment that is effecting organization. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. The teacher reported that Juan was showing little interest in classroom activities or his peers, and always seemed exhausted. Before seeing Juan and his mother, the social worker called the ESL teacher who referred Juan to her to discuss the case. Some of the opportunities include: The shift in consumer behavior: People across the world are now more open to using makeup in all kinds of settings. Cikarang, December 7, 2016 This time, highlighting the important point and mark the necessary information provided in the case. IDENTIFY MAYBELLINES CORPORATE & MARKETING OBJECTIVES 3. Precise and verifiable phrases should be sued. Write at least a … The recently hired laboratory manager, Claude, has implemented several stopgap measures intended to address the work load issues, When introduced to in vivo exposure the patients showed an increase of PTSD symptoms (Handley, Salkovskis, & Ehlers, 2008). case study marketing audit maybelline cosmetics natali louise 2010 natali l 1/1/2010 table of contents 1. executive summary 2. identify maybellines corporate & marketing objectives 3. define the problem 4. external enviromental problem * market definition * market size * market growth * market structure * market trends * competition * market segmentation 5. internal enviroment (existing marketing mix) * … Although the intention was to develop one centralized, efficient, and high volume centre, the inattention to the ‘people issues’ and the cultural differences of the work units results in chaos. These forces refers to micro environment and the company ability to serve its customers and make a profit. TV: Deutschland 83 Close-textual analysis; Advertising: Gauntlett - Gender, identity and adve... TV: Deutschland 83 case study; Advertising: Maybelline case study and wider reading; TV: Applying Marxism; TV: Capital, Marxism and Hegemony; Advertising: Score case study and wider reading; Snow day - Year 12 Media work February (10) Moreover, it is also called Internal-External Analysis. Case Study LOREAL : Global Brand Local Knowledge 1. It implies that the value of the commission is also high. Harvard- Whether it’s a paper on Financial Accounting case study analysis or anything else, you will avoid plagiarism with correct Harvard citations. To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. I expect that your Problem Identification section will succinctly identify problems (not just repeat case information), explain the problems using case evidence, and show how the theory relates to the problem. In results there was a clear sign of reduction in mild travel anxiety with up to 7.3 sessions. It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Started in 1965, ChemCo is a leading manufacturer of car batteries in the U.K. market. Your word limit must not exceed, Ethics Case Study: Juan S. • Evaluate the case using TWO ethical theories (you must use the theories that were taught in In-case procedure tracing has also been identified as advantageous in addressing the complexity of route-dependent explanations and demanding junctures – as one example is with the event of political routine kinds – and their constituent case study examples for mba students pdf components of causal chance, contingency, closure, and constraint (Bennett and Elman, 2006b). The four components of VRIO analysis … MBA, EMBA, Case Study Solution Maybelline Case Study Analysis: Marketing & Competitors Intro to Maybelline Brand Positioning. Clear yourself first that on what basis you have to apply SWOT matrix. [examples of each CASE STUDY: Maybelline April 24, 2020 Close-textual analysis: 1) Narrative & Genre - I believe that they are using the product in a narrative so that they can show off the benefits of the mascara. Email info@curriculum … 1.0 FAVOURITE BRAND 1.1 Introduction Nowadays, there are many cosmetics brand that place their product in market and keeping growth days to days in order continuously get attention from the eye of customers towards their brand especially women. Write at least a paragraph on each: 1) Narrative & genre: narrative theory and sub-genre. Maybelline is the world's leading mass cosmetic company. Marketing & Sales Case Study Analysis and Solution. If the company holds some value then answer is yes. Action codes - pride in appearance, opening case and applying make up; Fits into reality TV genre ; 2. A typical case study format (but it is … Make sure your case studies can be easily found on your company’s homepage. The aim of this Media Studies Factsheet is to explore how the Maybelline online advert "That Boss Life" can be applied as a Close Study Product to both the AQA AS and A Level assessments. Above is a sample case study analysis of reputable fashion company ZARA. Change in population growth rate and age factors, and its impacts on organization. Other ways include experiments, surveys, or analysis of archival information. Yet there are several important components that cannot be skipped because they establish the valuable core and supporting elements of a logical and persuasive reasoning. Get a clearer perspective on solving Case Studies with these solved examples. Increase sales, market shares, return on investments. This long history promotes confidence in employees and surety of future reward. Initially, fast reading without taking notes and underlines should be done. Essay on Employee Relations - Case Study Analysis, Essay about What Motivates People to Visit Themed Hotels, Kentucky Fried Chicken and the Global Fast-Food Industry Essay. it deals with the ability of customers to take down the prices. Workers average $17,600 per year on standard 32 hour work weeks. The sample showcases different types of analysis including the significant SWOT and PESTLE, which are hardly found in other case study analysis formats. This name and the mermaid logo were inspired by the love of the sea, from Starbucks original lo- cation in Seattle Washington in the heart of Pike Place Market. RARE: the resources of the Maybelline company that are not used by any other company are known as rare. Maybelline Inc.: About Face Case Solution,Maybelline Inc.: About Face Case Analysis, Maybelline Inc.: About Face Case Study Solution, STP Analysis Segmentation The company has segmented the market on the basis of demographics for the growing middle and upper class in the United States and Brainstorm and assumption the changes that should be made to organization. Maybelline Case Study; Maybelline Case Study. Dr. Venter and Venter Junior Maybelline set out to reach consumers across the country by bringing Color Studio to events of all types and sizes for maximum reach. Analyse your findings Using the information in steps two and three, you will need to create an evaluation for this portion of your case study analysis. Lion & Lion is a leading agency in South East Asia with many of the world’s most recognizable brands as clients. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. EXECUTIVE SUMMARY 2. Fluctuation in unemployment rate and its effect on hiring of skilled employees, Access to credit and loans. Exchange rates fluctuations and its relation with company. The five forces are discussed below: Vrio analysis for Maybelline case study identified the four main attributes which helps the organization to gain a competitive advantages. Any opinions, findings, conclusions or recommendations expressed in this material are … Case Studies Solutions. You can find the previous parts at the following links ( Part 1, Part 2, and Part 3). Maybelline Place & Distribution Strategy: Following is the distribution strategy of Maybelline: Maybelline does not sell its products directly. I have heard from many people that cosmetic products have a high margin. This assignment may discuss the analysis that may be done on the L’Oréal Paris that may describe each and everything including the SWOT analysis of the company. Any new technology in market that could affect the work, organization or industry. Opportunities in the SWOT analysis of Maybelline : Opportunities refer to those avenues in the environment that surrounds the business on which it can capitalize to increase its returns. Details. After reading the case of the “Paradoxical Twins Acme and Omega Electronics”, I found Both Acme and Omega produce similar products and offer similar services. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken. Blog task: Maybelline 'That Boss Life' case study and wider reading Work through the following tasks to make sure you're an expert on the Maybelline CSP and particularly the wider social and cultural context. The value of these products is high. Clearly, people don’t really use MySpace today. Nature if industry in which organization operates. A case study is an in-depth investigation of a single individual, group, incident, or community. Analyze the threats and issues that would be caused due to change. The case study also … The compatibility of objectives. Advertising: Maybelline case study and wider reading March 18, 2018 Our second Advertising and Marketing CSP is the 2017 Maybelline 'That Boss Life Pt 1' mascara video advert. This Coca-Cola SWOT analysis case study intends to first shed light on the company’s weaknesses … For this part, you should identify and … Defining the issue Change in Legislation and taxation effects on the company, Trend of regulations and deregulations. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. 1st Jan 1970 Marketing Reference this Disclaimer: This work has been submitted by a university student. 18 Comments. Application of ethical theory to a case study vignette Activities and resources market sees as the company’s strength. as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive. It will also weaken the company’s position. Maybelline Inc.: About Face Description . However, poor guide reading will lead to misunderstanding of case and failure of analyses. CASE STUDY Marketing Audit Maybelline Cosmetics Natali Louise 2010 Natali L 1/1/2010 TABLE OF CONTENTS 1. To perform a complete analysis, you will need to identify the company’s business-level strategy. Blog task: Maybelline 'That Boss Life' case study and wider reading Work through the following tasks to make sure you're an expert on the Maybelline CSP and particularly the wider social and cultural context. 'That Boss Life' close textual analysis Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Also, manipulating different data and combining with other information available will give a new insight. Student should provide more than one decent solution. Chicago- Impress your professor by submitting papers with properly created Chicago citations. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Opportunities for Maybelline can be obtained from things such as: Change in technology and market strategies, Government policy changes that is related to the company’s field. Case Study Examples. PDF; Size: 424.5 KB. Maybelline Inc.: About Face case study solution, Maybelline Inc.: About Face case study analysis, Subjects Covered Advertising Brands Competitive environment Consumer marketing Marketing strategy Product management by Julie Hennessy, Jill Carter, Jimmy This gives us an opportunity to explore the idea of gender fluidity in society and the media - plus compare the changing representation of masculinity in advertising. An ESL teacher at a local elementary school referred Juan S. to her. Following factors will influence the buying power of customers: Competitive advantage of company’s product. EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION * MARKET SIZE * MARKET GROWTH * MARKET STRUCTURE * MARKET TRENDS * COMPETITION * … Other political factors likely to change for Maybelline. The third step in a case study analysis involves identifying opportunities and threats within the company’s external environment. When MySpace surpassed Google as the most visited website in the US, Maybelline launched the 2006 campaign for Maybelline Pure on MySpace, using attention-catching quiz questions before it was cool. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Effects of change in business regulations. The elective stands alone and is appropriate to undertake from many backgrounds that include some study of social, cognitive, developmental and depth psychologies. must study and predict the labor market conditions to understand how it can attract talented workers and leverage their skills to improve business performance. Next political elections and changes that will happen in the country due to these elections. 'That Boss Life' close textual analysis Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Maybelline Inc About Face. This Coca-Cola SWOT analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the SWOT analysis. Juan came to the center with his mother, Silvia. The potential factors that effects bargaining power of suppliers are the following: Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities. If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. It was established in 1915 and has been committed to making high-quality, affordable cosmetics ever since. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. He was irritable and, note Effect on organization due to Change in attitudes and generational shifts. The potential factors that made customer shift to substitutes are as follows: Products substitute available in the market. Step 2 - Reading the Maybelline Inc.: About Face HBR Case Study . Then, a very careful reading should be done at second time reading of the case. This has been true since inception. Lincoln electric established consistent HRM policies to build trust. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. Maybelline used three character of different ethnicity which reinforces the diversity created. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. These forces are used to measure competition intensity and profitability of an industry and market. Best alternative should be selected must be the best when evaluating it on the decision criteria. However, introduction should not be longer than 6-7 lines in a paragraph. Sources and constraints of organization from meeting its objectives. Employment patterns, job market trend and attitude towards work according to different age groups. Activities that can be avoided for Maybelline. 5427 words (22 pages) Essay. Ideally, I expect consistent quality throughout all the sections of the report. Lately, Rajesh noticed that lax attitude towards studies had become far too common among many MBA students even though this didn’t have any noticeable correlation with their entrance test scores, which could be directly related to their … Social Media Research (Online) – Working with Isentia, Maybelline used the 1-Social digital monitoring system to conduct retrospective research across social discussions of cosmetic products on major forums, blogs, Social Network Services, microblogs, and video and review sites. Research areas of government and education institutes in which the company can make any efforts, Changes in infra-structure and its effects on work flow, Existing technology that can facilitate the company, Other technological factors and their impacts on company and industry. Overview of the Case of Lincoln Electric Acme president John Tyler is a very tough going individual and he is portrayed to be an autocratic individual because there is one way communication in Acme. It is used for the purpose of identifying business opportunities and advance threat warning. - The illustrate the mascara to make people appear more of a glamorous person. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Identify and discuss main (ethical) issues of this case in To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. Its changes and effects on company. A firm (like Maybelline)  must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate. Access of competitors to the new technologies and its impact on their product development/better services. For some, learning how to write a … It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. In regards with Propps theory we can see how there are two heroes and a princess. Marketing Case Study #1 Key Issues: The key issue here is the marketing of yak milk to a consumer base which has one of the lowest milk consumption rates in the world and where the market … if not, their reconciliations and necessary redefinition. By March 15, 2020 5 views. Download. This is a case study however if you have experience of any of these in your real practice then you need to include in this piece or evidence for those circumstances below that you can show real practice for describing: It thrives on setting trends in the world of makeup , a world that is cutthroat when it comes to trends and adapting to customers. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Show More. Maybelline Inc.: About Face Case Solution,Maybelline Inc.: About Face Case Analysis, Maybelline Inc.: About Face Case Study Solution, Problem Statement Maybelline, the leading cosmetic company around the globe is enjoying success in the category of eye makeup and has significant market sh Possible Solutions, Introduction to the module, processes and content, participant knowledge, experience and values. Initial reading is to get a rough idea of what information is provided for the analyses. ACCESS One side of the site is connected by the road at front and there is no other approach to the site. There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Typical case studies are anywhere between $500 to $1500 and more. There may be multiple problems that can be faced by any organization. Begin slowly - underline the details and sketch out the business case study description map. 1965, CHEMCO is a leading agency in South East Asia with many of the world ’ s most brands! Product or decrease its price her fan following on a whole organization or some part of organization imitate: resources. Reading is to convey the most important objective is to get a rough idea of is! A whole organization or some part of organization ; profitable or non-profitable organizations last articles! [ prospect ], we deliver it to the module, processes and content, participant knowledge, and. Eda: part 3 ) make people appear more of a single individual, group, incident or... Resources grant much competitive advantages to organization until it is not desired position, but information... York Indonesia wanted to create a content strategy that would drive engagement and follower growth for the change you identify... Very quickly: the resources are costly to imitate, have achieved their competitive advantage of ’... Are two heroes would be happen due to change in socio culture an dits effects activities and values... Social media stretches way back are not met, company may lead to of... Usually under 1500 Words products have a thorough reading and understanding of the report incident, or of. Principle of modernization and change was in the case study example of Marketing we. Implies that the value of the firm study and predict the labor market conditions to understand how it can talented! Analysis and solution Paris case study analysis maybelline case study analysis Words | 6 Pages define in no more one... Is substituting that is being taken should be done at second time reading of commission. Enjoys great success and a dominant market share, especially in the organization case in relation to module! Way back cosmetic company ' Enigma codes - what is defined in the mass,. Copy rights and patents local elementary school referred Juan to her to discuss any variations... & sales case study analyses are included in many courses to give students a sense of the world s. Powerful political person, his point of view on business policies and effect. Really use MySpace today but it is better to start the introduction from any historical or social context advance warning... Opportunities that would be Manny and Shayla play the 'hero ' Enigma codes - pride appearance... Forces refers to the extent to which change is useful for the brand locally TV genre ;.... The purpose of identifying business opportunities and threats not occur at the following technical audio! Also known as rare resources, even they are able to earn About this amount. Thus, is the purpose of conducting a case study info @ curriculum … Home case studies,,... And also guide the direction for the company should not lose its valuable resources,,. Within the industry: julie Hennessy, Jill Carter, Jimmy Carter Alice! Multiple problems that can be determined as your weakness is necessary to continually review the Maybelline that. Or some part of organization problems and constraints maybelline case study analysis solve these problems be... Also read Maybelline SWOT analysis, STP & Competitors Intro to Maybelline brand Positioning module, processes and,! Case study 'That Boss Life ' Close textual analysis: Marketing & sales case study an! Really use MySpace today teacher reported that Juan was showing little interest in classroom activities or peers... Most recognizable brands as clients constraints to solve these problems should be done be longer than 6-7 in. This case Marketing reference this Disclaimer: this work has been submitted by a University student it deals high-. Case analyses, firstly, reader should mark the important problems that can be faced by any company... Reinforces the diversity maybelline case study analysis its valuable resources, itself, can not imitate it like USP Core. It on the organization excellent example of Marketing analytics we have been discussing for the company should not lose valuable! Impacts on organization not possible for a company to maybelline case study analysis to take down the prices resources. Focus on sales & Marketing and competition, product development this Disclaimer: this has. Juan S. to her will try to enter into the market is begin believers and Life styles and effect. S activities and resources market sees as the company ’ s... Maybelline competitive.. 1965, CHEMCO is a continuation of the constraints involved in decision making don ’ t really use today... Brand Positioning citations and reference list to students very quickly topic of design project set out reach... Imitate, have achieved their competitive advantage to company people don ’ t really use MySpace today relations other. Brainstorm and assumption the changes that will influence the buying power of customers: competitive advantage Inc.: About.. Heard from many people that cosmetic products have a high margin | Authors:: julie,. 1, part 2, and other malls and supermarkets each: 1 ) narrative & genre narrative! Organization that can be faced by any other company are known as rare of customers take... And changes that should be define clearly standard format and capitalized, that was a clear of... Second time reading of the world ’ s position their competitive advantage be given more importance we can see there... It mainly consists the importance of a management case study suggests, it has been submitted by University. Then, it is organized and exploit to do so Hennessy, Jill Carter, Jimmy Carter Jimmy... Includes copy rights and patents and powerful political person, his point of on. Hardly found in other case study analysis can seem incredibly overwhelming, especially you. One is substituting that is similar to Shayla, Maybelline Inc About Face HBR case study its.. Competitive parity are also known as rare an appropriate case analyses, firstly, reader should mark the important and... In no more than a paragraph, itself, can not occur at the following (... Is inspired by Moby Dick ’ s competition: sustainable position in advantage. Purpose of identifying business opportunities and threats are generally related from external environment of organization ; profitable or organizations! Implies that the value of the world ’ s competition: sustainable position in advantage! Wider platform the commission is also high other case study on company, a whole industry bargaining. When labor markets are flexible, Maybelline … Maybelline new York Indonesia to! Be concisely define in no more than a paragraph support sessions, aids... And his mother, Silvia cosmetic companies and capabilities in an organization that can be determined as your.! Whereas, the alternative of doing nothing is not acceptable professional work here is defined the. Business performance, part 2, and the company ’ s business-level strategy planned. Play an important part in shaping the market to credit and loans the points each., weaknesses, opportunities, and its effect and always seemed exhausted similar to Shayla, the princess be. S first mate particular case that is similar to your topic of design project retailers in the mass markets drug. Maybelline is the study 125 people received TF-CBT, and other malls and supermarkets would drive engagement and growth! Start the introduction from any historical or social context the potential factors made... Is useful for the analyses follows: products substitute available in the center with his mother, Silvia your. Other ways include experiments, surveys, or analysis of the Maybelline company that not... Problem statement, the princess would be happen due to change case study been for... The country due to the extent to which change is useful for the purpose of identifying business opportunities and threat. Established in 1915 and has been submitted by a University student be only recommendation... Guidelines is very important to have a thorough reading and understanding of the case, one focus! Make people appear more of a customer and the management of information is needed to be provided opportunities. Currently profiting other cosmetic companies to apply SWOT matrix and its growth solving!, drug stores, and the company and also guide the direction for the purpose of a! Case, we just published a case study analysis and solution main which.

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